We have updated our Terms of Service and Privacy Policy. By continuing to use the NHL’s online services, you agree to these updated documents and to the arbitration of disputes.
Sign in with your NHL account:
  • Submit
  • Or
  • Sign in with Google
 
SHARE

Senators' arena to be renamed Canadian Tire Centre

Tuesday, 06.18.2013 / 10:31 AM / News

NHL.com

Share with your Friends


Senators' arena to be renamed Canadian Tire Centre
The Ottawa Senators' home arena will enter the 2013-14 season with a new name following Tuesday's announcement of a partnership with Canadian Tire Corporation.

The Ottawa Senators' home arena will enter the 2013-14 season with a new name following Tuesday's announcement of a partnership with Canadian Tire Corporation.

Currently known as Scotiabank Place, the building will take on the name Canadian Tire Centre beginning July 1.

"The Ottawa Senators and Canadian Tire have been partners since 1990 when our fans first welcomed the team's announced re-entry into the National Hockey League. It is a long and storied partnership we are extremely proud of, and pleased to be able to build upon," Senators owner Eugene Melnyk said in a statement. "Canadian Tire is an iconic brand and is one of the largest hockey retailers in the world. That represents a unique opportunity for both of our organizations to work side-by-side on a wide range of new marketing and community initiatives that will be good for our business, our hockey team and most of all, our fans."

In addition to the naming rights, the partnership with Canadian Tire will also strengthen support for community-based programs such as the Future Sens Program, I Love to Skate Program, Canadian Forces Appreciation Night, Jumpstart Game Nights and the Bell Capital Cup.

An enhanced partnership between Canadian Tire Jumpstart Charities and the Sens Foundation will provide families in financial need with support in getting their children enrolled in organized sport and recreation.

Canadian Tire also becomes the title sponsor of Senators Sportsnet broadcasts.

Canadian Tire has been serving the Ottawa-Gatineau region for nearly 80 years. Its local Ottawa Dealers were founding sponsors in re-establishing the Ottawa Senators in 1990 and have been financial supporters of the team ever since.

Quote of the Day

I feel that responsibility, I've felt it for the last two years. We core guys get a lot of minutes, we get a lot of opportunity out there. Our teammates, the organization and fans look to us to be the guys to put the puck in the net and to create momentum out there.

— Jordan Eberle on taking his game and the Edmonton Oilers to the next level