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Alyssa Milano taking over NHL's Twitter account

Thursday, 05.17.2012 / 2:59 PM / News

NHL.com

The Los Angeles Kings have had no shortage of celebrities watching from the stands throughout their remarkable playoff run, but one celebrity who has been there since long before the playoffs began is season-ticket holder Alyssa Milano. The actress is a regular at Staples Center, and as the Kings look to take a 3-0 series lead against the Coyotes in Game 3 of the Western Conference Finals on Thursday (9 p.m. ET, NBCSN, TSN, RDS), hockey fans can get an inside look at Milano's take on the game as she becomes the first celebrity to take over the NHL's official Twitter account, @NHL.

"During #PhxLAK Game 3 tomorrow I will be taking over the @NHL twitter account. You heard me." Milano tweeted Wednesday from her personal account, @Alyssa_Milano.

Milano, whose 28-year acting career includes roles in television hits like "Who's the Boss?," "Melrose Place" and "Charmed," will be live-tweeting throughout the game from her seat in Staples Center, providing the point of view of a regular Kings fan. This is not the first time Milano has collaborated with the NHL -- she developed her NHL Touch by Alyssa Milano line of women's clothing featuring NHL team logos -- but it will be the first time any celebrity has taken over the NHL's official Twitter account.

Fans are encouraged to interact with Milano throughout the game and can ask her questions using the hashtag #AskAlyssa. In addition to having Milano run the NHL's Twitter account Thursday, the NHL has set up a board promoting the event on Pinterest at http://pinterest.com/thenhl/alyssa-milano-twitter-takeover-night/.

While this will be the NHL's first foray into turning over its Twitter account to a celebrity, it's likely it will be in good hands. Milano is very active on her personal Twitter account and already has experience writing for a professional sports league, having previously written a blog for MLB.com.

Milano will be starring in the upcoming ABC television drama series "Mistresses," which is scheduled to premiere in May 2013.

It means a lot to us, we're very excited. We're looking to continue to build on [our] top core talent of young players. It's just a great opportunity for us to really build high.

— Panthers vice president of hockey operations Travis Viola after Florida won the No. 1 pick in the NHL Draft Lottery