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Round 2
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Stanley Cup Final

Fans raise over $300,000 in Round 1 of Playoffs

Tuesday, 05.01.2012 / 4:19 PM / NHL Fans


EAST AURORA, N.Y. -- NHL fans across North American have come together this playoff season to raise over $300,000 in the first round of Stanley Cup® playoffs. The 4th Annual Beard-a-thon®, proudly presented by Just For Men, encourages hockey enthusiasts to grow their own playoff beards for the 2012 Stanley Cup® Playoffs or pledge their favorite NHL players. In addition to participating in a great hockey tradition, beard growers are raising money for charities across the nation in a one of kind way.

In the past three seasons, over 25,000 fans have participated in the Beard-A-Thon® program raising over $1,100,000 for charity. This season, the goal is to raise an additional $1 million dollars for NHL team charities.

Currently, New York Rangers fans have led the way, raising over $80,000 for the Garden of Dreams Foundation. Fans of the Pittsburgh Penguins, St. Louis Blues, Los Angeles Kings, and Boston Bruins have all raised over $30,000 for local charities. All NHL Clubs are participating in the promotion

By receiving pledges, participants promise not to shave until their team wins the Stanley Cup® or is eliminated from the playoffs. Fans that are unwilling or unable, to grow playoffs beards can also pledge their favorite player, local celebrities, or build their own beard with the "Build-a-Beard” web application.

"The Beard-a-thon is a fun way for fans to celebrate a great hockey tradition and to participate in the playoff run. We look forward to building upon last season's success while also raising money for a great cause," said Los Angeles Kings President, Business Operations Luc Robitaille.

For more information on Beard-A-Thon, to make a donation or to get involved, simply log onto www.beardathon.com. All donations to Beard-A-Thon are tax deductible.

Once again, it shows character in this dressing room. Once again, there's no quitting in here. We all wanted this so bad and we worked so hard to get home-ice advantage and we weren't going to let this one slide.

— Colorado Avalanche captain Gabriel Landeskog on his team's OT Game 1 win vs. Minnesota Wild