"When life is over, I would hate to have a tombstone that said, 'He built a couple of nice buildings,' " Rossi told NHL.com.
Rossi: "Future bright for U.S. hockey"
Throughout his 40-plus years of volunteer service to USA Hockey, Tony Rossi has witnessed his share of great moments and miraculous finishes.
In a recent interview with NHL.com, Rossi was asked to pinpoint that moment he considered hockey in America to be at an all-time high in popularity.
"I think it's been recently, really," Rossi told NHL.com. "That 1980 gold medal was something, but it was a miracle."
Rossi then recalled the meetings that took place prior to the 2010 Winter Olympics in Vancouver, when talk turned to winning a gold medal instead of just simply medaling.
"When we first started having our GM meetings, we had (Brian) Burke leading the team and he said 'We're going after the gold,' " Rossi said. "You sat there and said to yourself, that's a real longshot, but you targeted everything and, all of sudden, you're in OT in the gold medal game. So we came pretty darn close."
The U.S. dropped a 3-2 overtime decision to Team Canada in the gold medal game on Feb. 28, 2010.
"I'm not going to sit here and tell someone we've got as much depth as the Canadians; we don't have the depth and that's probably our biggest issue right now," Rossi said. "But you don't play with 100 guys in those games either. It's just the 20 you got there and our 20 match up pretty well. You look and see some of the great American players today and go through the list, they are good players. Every year, it seems that there are two more. Whether we'll ever be on a total par in terms of depth, I don't know, but it's certainly looking good."
Rossi then recalled how well his two grandsons, Anthony and Ryan Walsh, performed in a recent hockey tournament in Canada.
"My grandkids played in Toronto and they didn't get their butt kicked, and my oldest grandson won a tournament up there," he said. "They did well ... they were right up to par."
-- Mike G. Morreale
His volunteer efforts haven't gone unnoticed, either, as Wednesday he'll be awarded the Lester Patrick Trophy for outstanding service to U.S. hockey at the RiverCentre in St. Paul, Minn.
"It was a surprise because you just go along doing what you do in life and, all of a sudden after all these years, you get a call from the Commissioner and he says you'll be awarded the Lester Patrick," Rossi, 70, said. "I've been to a number of these dinners and presentations for Ron DeGregorio and Art Berglund and you just never think of yourself in that category. But you realize you're getting to that age where you start to pick up an honor or two here or there."
Rossi's contributions have left a lasting impression, not only on the current game in the U.S. but also on everyone with which he has come in contact.
"Tony is a strong leader and smart in terms of not only his ability to understand the passionate hockey fan and parent, but with how to move the organization along with his strong business intelligence," USA Hockey president Ron DeGregorio told NHL.com. "You need to have resources, and Tony was very important to moving USA Hockey out from the difficult period, to where we are now."
Rossi played a major role in helping transform the Amateur Hockey Association of Illinois into one of the strongest associations in the country. The 2011 Under-18 National Team Development Program has 23 players representing nine different states, but Illinois leads the way with five players on the roster, followed by Massachusetts and Michigan each with four.
"Tony had a way to do the right things not only for the children, but in terms of the long-term growth of the game not only in Illinois, but throughout the United States," DeGregorio said. "There are always delayed rewards in organizations and it took time for the results to come through in Illinois, but it started with Tony and with the people around him."
Rossi’s contributions date back to the 1970s, when he started a local hockey club for kids after seeing how involved his children were in the sport.
"You have to push the sport ... it's a great sport but it's not America's national pastime," Rossi said. "I just think you have to make it attractive for kids. Show them that kids of all shapes and sizes can play and have fun, but it isn't going to happen by accident.
"The other thing that's been really helpful is the influence of the local NHL teams. When clubs are aggressive in their marketing, it shows up in the numbers immediately. If you walk into a food store in Illinois now, little kids are wearing Blackhawks' shirts, something you didn't see 10 years ago."
Rossi, who currently serves as USA Hockey's vice president and international council chair, was also elected to the International Ice Hockey Federation Council in 2008. He previously served on the USA Hockey Board of Directors (1983) and as director from the Central District until 1988. Rossi was elected to the USA Hockey Executive Committee and was secretary from 1989-95. From 1995 through 2003, Rossi served as USA Hockey's treasurer.
"You wouldn't volunteer this much time unless you love doing what you're doing," Rossi said. "It's just such a different outlet for me. Sometimes, the pressure in real estate can become a little intense, financially. Hockey has always been a good outlet and therapeutic in some ways."
"Tony had a way to do the right things not only for the children, but in terms of the long-term growth of the game not only in Illinois, but throughout the United States. There are always delayed rewards in organizations and it took time for the results to come through in Illinois, but it started with Tony and with the people around him." -- USA Hockey president Ron DeGregorio on Rossi
He usually dedicates three months during a year to hockey.
When asked his thoughts on the offseason decisions made by a few players who had originally committed to various colleges throughout the country but ultimately opted for the Canadian Hockey League, Rossi expressed some disappointment.
"What's disappointing to me is, I think some of the kids never really had any intention of going to that college and that's what is really frustrating," Rossi said. "Everybody has their right of choice and I know they're all trying to do whatever will help increase their own worth, but you sure wish the commitment would be sincere. Sometimes, I know the facts and circumstances will force change, but the fact you're seeing so many, it's tough."
Follow Mike Morreale on Twitter at: @mike_morreale