Rinksters to help NHL® cultivate the next generation of NHL fans
Not only are more children using the internet, but they spending more time online and gaming:
- The number of internet users in the U.S. ages 11 and under will climb from 20.2 million in 2011 to 25.7 million by 2015 (eMarketer, Jan. 2011)
- Children globally are spending more time online, averaging more than 1.6 hours per day and 11.4 hours per week, which is up 10 percent from 2009 (Norton Online Family Report, June 2010)
- 8 out of the ten top websites used among children aged 2-11 are gaming sites (eMarketer, Jan. 2011)
"The explosion of virtual games and Internet usage among kids has created a significant opportunity for the NHL to create new relationships with a younger generation of hockey fans." said Perry Cooper, the NHL's senior vice president of digital media. "Rinskters will provide these new fans with an unprecedented, fun way to connect with the game and its players, safely and securely."
Rinksters was created by Visimonde Inc., an Edmonton-based company that designs and develops virtual words and online games for audiences worldwide. The Edmonton Oilers® were the first NHL club to participate in Rinksters and offer it to their fans.
For more information on how to subscribe to Rinksters, please visit http://rinksters.com/.