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Fan participation encouraged in 2011 'Beard-a-thon'


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Fan participation encouraged in 2011 'Beard-a-thon'
The NHL is encouraging fans to participate in the 2011 'Beard-a-thon' to raise money for several charities across the country.
A playoff beard is the superstitious practice of an NHL player not shaving his beard during the Stanley Cup Playoffs. The player stops shaving when his team enters the playoffs and does not shave until his team is eliminated or wins the Stanley Cup.

This year, hockey fans across the United States are invited to join in a great hockey tradition and grow their own playoff beards during the 2011 Beard-a-thon. In addition to participating in a great hockey tradition, they will also be raising money for charities across the county.

In the past two seasons, over 15,000 fans have participated in the Beard-a-thon program, raising over $650,000 for local charities. This season, the goal is to raise $1 million dollars with twelve NHL clubs participating in the program. 

To participate in the Beard-a-thon, fans can simply log onto www.beardathon.com, choose their favorite NHL team, and invite family, friends and business associates to pledge their playoff beards. By receiving pledges, participants promise not to shave until their team wins the Stanley Cup or is eliminated from the playoffs. Fans who are unwilling or unable to grow playoff beards, can also pledge their favorite player, other local celebrities, or build their own beard with the "Build-a-Beard" web application.

"The intensity, both on and off the ice, goes to a whole new level in the playoffs.  The Beard-a-thon gives fans a chance show their passion for the great game of hockey and raise money for charity," said John Cimperman, the Principal of Cenergy, a New York based sports marketing agency that developed the program.

This season's participating clubs are the Boston Bruins, Buffalo Sabres, Los Angeles Kings, Philadelphia Flyers, Nashville Predators, New York Rangers, Pittsburgh Penguins, Phoenix Coyotes, Tampa Bay Lightning, San Jose Sharks, Washington Capitals, and defending Stanley Cup Champion, Chicago Blackhawks.

For more information on the Beard-a-thon, log onto www.beardathon.com. All donations to Beard-a-thon are tax-deductible.

Quote of the Day

I downplayed the first one because I thought it's just a hockey game. We just want to win the game; it's against our rival and we want the two points. I downplayed it, but now having gone through the first one I look back and say, 'Geez, that was really cool.' I think as I've grown a bit older I've got a lot more appreciation for what we're allowed to do every day.

— Capitals forward Brooks Laich on the 2015 Bridgestone NHL Winter Classic, the second one of his career after 2011 in Pittsburgh