NEW YORK – The First Lady of the United States, Michelle Obama, as part of her "Let's Move" initiative, has teamed up with the NHL and USA Hockey to produce a Public Service Announcement that encourages children to become and stay active by playing hockey, the White House, the National Hockey League and USA Hockey announced today.
The 30-second spot, which was shot in the White House, features the First Lady detailing the many virtues and health benefits of playing hockey – including its ability to get the heart pumping, build lean muscle and teach teamwork -- all while children are having fun. Scenes of boys and girls throughout the country playing the game in all its forms and in various settings show the myriad ways hockey can be enjoyed.
The PSA will debut on Versus' nationwide coverage of the 2011 NHL SuperSkills on Saturday, Jan. 29, beginning at 7 p.m. ET, and run during Versus' coverage of the 58th NHL All-Star Game Sunday, Jan. 30. It also will air throughout the remainder of the 2010-11 NHL season and 2011 Stanley Cup Playoffs on all NHL media platforms and during games broadcast by League rightsholders.
First Lady Michelle Obama launched Let's Move! to solve the problem of childhood obesity within a generation. To extend the reach of messages and information about healthy eating and regular physical activities, the NHL and USA Hockey will team up to help promote the goals of the Let's Move! initiative and the Presidential Active Lifestyle Award through the sport of hockey.
When we started our journey we made a commitment to our fans to be relevant and to see the Chicago Blackhawks become the best professional hockey organization. There are not two finer symbols of that than Jonathan Toews and Patrick Kane. The commitment we have made to these incredible young men is equal to the commitment they have made to our team, our fans, our entire organization and the city of Chicago.
— Chicago Blackhawks owner Rocky Wirtz on signing Jonathan Toews and Patrick Kane to contract extensions