NEW YORK –
The players in the 2011 NHL® All-Star Game presented by Discover on Sunday, Jan. 30 at RBC Center in Raleigh, N.C. (4 p.m. ET, CBC, RDS, VERSUS, NHL Radio) will wear uniforms made using the latest design techniques and innovations in cresting, lettering and numbering to improve performance and mobility. Both team jerseys are available for purchase starting today at shop.NHL.com and at Carolina Hurricanes
® team store locations in Raleigh.
One team will wear white jerseys, helmets and socks, with red trim throughout and red gloves and pants. The opposing team will wear dark blue jerseys with royal blue trim, navy blue helmets, gloves and pants and navy blue socks. The five primary colors in the uniforms – red, white, silver, royal blue and navy blue – correspond with colors found in most NHL team jerseys.
"The NHL and Reebok have designed an All-Star uniform with a very modern look and feel that highlights future innovations in performance materials," said NHL Executive Vice President of Marketing Brian Jennings. "The All-Star Weekend is the perfect platform to introduce exciting products for our fans."
The All-Star jerseys will feature Reebok's trademark Smoothfit numbering and lettering, created from a special process that will provide lighter, stretch-based performance and the ability to include a unique design on the back numbers. An advanced twill cresting also reduces the overall weight of the jersey.
"Reebok is excited to team up with the NHL to provide the All-Stars with innovative new uniforms for this new look All-Star Game," says Keith Leach, Director of Merchandising for Reebok Sports License Division. "This season is particularly unique with this year's jersey featuring Reebok Smoothfit trademark lettering and numbering, which will provide better movement and reduced weight for players."
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Each jersey will feature a total of eight stars, including two on the front crest to represent the two participating teams in the All-Star Game. Player uniform numbers will appear on the back, sleeve and above the front crest for increased player identification. Each jersey will feature two shoulder patches – the player's home team logo and the All-Star Game logo.
Fans can purchase All-Star jerseys starting today at shop.NHL.com and The Eye Hurricane team store locations at the RBC Center, Raleigh Convention Center and Crabtree Valley Mall. The jerseys also will be available at the NHL Powered by Reebok store in New York City.
The 2011 NHL All-Star Game presented by Discover will mark the first time Carolina has hosted NHL All-Star activities. The excitement begins on Friday, Jan. 28 with the NHL All-Star Player Fantasy Draft powered by Cisco and televised live nationwide on TSN in Canada and VERSUS in the U.S. at 8 p.m. ET from NHL Fan Fair™ at the Raleigh Convention Center. On Saturday, Jan. 29, the players will take the ice in the Honda NHL SuperSkills® at the RBC Center. The League's mid-season spectacular concludes with the 58th NHL All-Star Game presented by Discover at the RBC Center on Sunday, Jan. 30. Live television coverage of both nights will be provided by VERSUS in the U.S. and CBC and RDS in Canada, with the Honda NHL SuperSkills at 7 p.m. ET on Saturday and the 2011 NHL All-Star Game presented by Discover at 4 p.m. ET on Sunday. Fans in Raleigh are encouraged to take part in the festivities at NHL Fan Fair™, a three-day fan festival at the Raleigh Convention Center, January 28-30.
Artwork for the 2011 NHL All-Star uniforms is available upon request.