Not only was it a busy weekend on the ice, shoppers spent the days following the Thanksgiving holiday buying up NHL merchandise in the stores, online and through mail-order catalogs.
The League saw strong sales growth of its licensed product over the holiday shopping weekend (Nov. 26 -29), illustrating an increased fan demand.
North American retail sales are up 11 percent post Black Friday, while NHL team store and concessionaires are up 15 percent in per cap sales year-to-date. Products driving sales growth include NHL Video Games, specifically EA Sports NHL 11 (up 20 percent), 2011 Bridgestone NHL Winter Classic apparel (up 41 percent), women's apparel (up 52 percent), men's apparel (up 22 percent), and Franklin NHL street hockey equipment (up 32 percent).
The NHL has also once again registered record-setting merchandise sales at both the NHL Powered by Reebok Store and at Shop.NHL.com over the Thanksgiving weekend. NHL Powered by Reebok recorded its largest Black Friday sales figures in the four year history of the New York City store with a 7 percent increase over last year's record-breaking sales. The record-setting Thanksgiving weekend generated additional momentum in sales figures for the store. For the full month of November, sales were up 16 percent this year compared to last, and overall store sales this year (Jan.-Nov. 2010) have increased 9 percent from 2009.
Shop.NHL.Com experienced its second-highest grossing sales day ever on Black Friday with a remarkable 153 percent increase for the day over 2009. The highest grossing sales day to date on Shop is still the day after the Chicago Blackhawks won the 2010 Stanley Cup Final. Remarkably, 50 percent of customers on Black Friday were new to Shop.NHL.com.
The top-five selling items on Shop.NHL.com from Black Friday through Cyber Monday were:
* Reebok Pittsburgh Penguins 2011 Winter Classic Premier Jersey
* Reebok New York Rangers Premier Third Jersey
* Reebok Pittsburgh Penguins 2011 NHL Winter Classic Hooded Sweatshirt
* Reebok Philadelphia Flyers Premier Home Jersey
* Warner Home Video Washington Capitals Alex Ovechkin Great 8 DVD
NHL merchandise is currently available at Shop.NHL.com, NHL Powered by Reebok in New York City, NHL team stores, sporting goods retailers including Dick's Sporting Goods, Modell's and The Sports Authority, department stores such as Macy's, JC Penney and Kohls, and retailers including Walmart, Target and Best Buy.