NEW YORK, NY – Discover Financial Services (NYSE: DFS) and the National Hockey League (NHL) today announced a new sponsorship naming Discover as an Official Partner of the NHL® in the U.S. The sponsorship also designates Discover as the Official Card of the NHL, NHL All-Star Weekend, NHL Winter Classic, NHL Awards™, and the NHL Entry Draft. As part of the deal, Discover has become the presenting sponsor of the 2011 NHL All-Star Game.
"Partnering with the NHL gives us great opportunities to connect with our cardmembers around their passion for the sport of Hockey," said Harit Talwar, president of U.S. Cards for Discover. "Through various cardmember exclusives and unique experiences, including special access to the 2011 NHL All-Star Game presented by Discover, we are providing meaningful reasons for cardmembers to use their Discover Card everyday. It's another great way to show how it pays to Discover."
The partnership extends Discover's existing investment in hockey, giving them extended opportunities to engage with U.S. hockey fans nationwide and develop exclusive hockey-themed rewards opportunities and experiences across various NHL special events. In unprecedented fashion, one lucky Discover cardmember will have the opportunity to spend a personal day with the Stanley Cup.
"Discover's passion for providing unique rewards and experiences to their cardmembers is an excellent fit with the NHL where we are predicated on engaging and mobilizing fans around big events," said Keith Wachtel, Senior Vice President of Corporate Sales & Marketing for the NHL. "This coupled with Discover's significant support of our broadcast partners and NHL controlled media assets will provide a deeper engagement with our highly desirable fan demographic."
In addition through this partnership, Discover will offer opportunities for cardmembers to redeem their Cashback® Bonus rewards for discounts to Shop.NHL.com and the NHL Powered by Reebok store in New York City, GameCenter Live subscriptions, autographed NHL merchandise, and more.
I remember the first time at Wrigley Field all of us had the long johns, the turtlenecks and the extra equipment because we were afraid of being cold. Halfway through the first period everybody's ripping everything off and we just ended up wearing what we would normally wear for a game at the United Center.
— Chicago Blackhawks forward Patrick Sharp on the 2009 Bridgestone NHL Winter Classic