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NHL partners join the lineup for 2010 NHL Face-Off

Partners activate at season opening celebration, engaging hockey fans

Monday, 10.04.2010 / 10:07 AM / 2010 NHL Face-Off

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NHL partners join the lineup for 2010 NHL Face-Off
Partners activate at season opening celebration, engaging hockey fans of all ages with interactive games, prizes and special musical guests
NEW YORK/TORONTO – The National Hockey League (NHL) will celebrate the opening of the 2010-11 NHL season on October 7 with 2010 NHL Face-Off™, a hockey and entertainment festival at Dundas Square in downtown Toronto. From Noon until the conclusion of the Montreal Canadiens vs. Toronto Maple Leafs game at Air Canada Centre, the NHL® and ten official League partners will treat fans at Dundas Square to live musical performances; interactive attractions that test hockey skills; prizing and giveaways, including a chance to win a trip to the 2011 NHL Heritage Classic™ courtesy of Canadian Tire; special guest appearances including former NHL players; food, beverage and merchandise tents; and live game broadcasts on giant video screens.

NHL Network™, CBC and VERSUS will broadcast from Dundas Square throughout the day. Portions of CBC's pre-game show, Scotiabank Hockey Tonight, will air live from Dundas Square beginning nationally at 6:30 p.m. ET.  With multiple video screens surrounding the 2010 NHL Face-Off area in Dundas Square, fans also will be able to watch the Pittsburgh Penguins taking on the Philadelphia Flyers, while the "Battle of Alberta" with the Edmonton Oilers hosting the Calgary Flames will be available for fans to view at the Official 2010 NHL Face-Off After Party at Maison Club.

"It's very satisfying to see the excitement from our fans at the start of each season and we're glad that we will be able to provide them with such a memorable experience with help from our partners," shares Brian Jennings, NHL Executive Vice President of Marketing. "NHL Face-Off is one of the League's signature events that creates a call-to-action for hockey fans of every team and provides a meaningful opportunity for our partners to activate against and engage with a highly desirable demographic."

While festivities are underway in Toronto, an unprecedented six NHL teams – Boston Bruins, Carolina Hurricanes, Columbus Blue Jackets, Minnesota Wild, Phoenix Coyotes and San Jose Sharks – will open their season by playing six games in Europe as part of 2010 Compuware NHL Premiere™ and 2010 NHL Face-Off™.  Title sponsor Compuware is joined by Reebok, Blackberry, ESPN America, McDonald's, Panini, and Elisa (Helsinki only) in support of the fourth consecutive year of regular-season games taking place across Europe. 

The following is a breakdown of partner activation for 2010 NHL Face-Off.

Corporate Marketing Partner Face-Off Initiatives

Blackberry
BlackBerry® Brand Ambassadors will be on site giving away merchandise and providing demos of BlackBerry smartphones and apps. Fans will be able to BBM™ the team for battery swaps and to receive BlackBerry accessories, BBMe t-shirts and screen wipes.

Bridgestone
Bridgestone has developed a shoot-out skills competition where fans will attempt to shoot pucks past a goalie from a local highschool for a chance to win a set of Bridgestone Blizzak Tires.

Canadian Tire
Canadian Tire has created a green screen for fans to get their photo taken with a simulated Blackhawks Captain and current Stanley Cup® Champion Jonathan Toews.

On-site kiosks will allow fans to sign up to become a member of the Canadian Tire Hockey School.

EA Sports
EA Sports is working with Sony PlayStation and Nintendo Wii to set-up a demo station for NHL11 and NHL Slap Shot with prizes given away on-site.

Honda
Honda has developed an interactive stick handling challenge that will be set-up like an obstacle course for players to test their stick handling skills.  Honda will be handing out pairs of tickets to the Hockey Hall of Fame.

Also, the all-new Honda Odyssey will be on display for all fans to experience this exciting new vehicle.

Labatt

In the Bud Light Beer Garden, the "Hardest Shot" will be hosted where fans have the opportunity to test the difference in speed of shot using different projectiles – real puck, plastic puck, tennis ball, road hockey ball and sponge puck.  Speed is measured on reader board with a "shot of the day" board tracking the best shots per ball/puck type.

Bud Light will also present a hockey trivia game that will run throughout the afternoon giving away Bud Light prize packs.

PepsiCo
Inspired by Sidney Crosby's favorite childhood pastime of shooting pucks into a dryer in the basement of his family home, PepsiCo will set up an actual dryer into which fans may try to shoot pucks into. PepsiCo will also give fans the opportunity to win a chance to meet Sidney Crosby at the 2011 Bridgestone NHL Winter Classic ®.

To promote their low calorie drink Pepsi Max, PepsiCo will be handing out cooked bacon slices to connect to Pepsi Max's "save the calories for bacon" campaign.

Scotiabank

Fans are invited to dress up in goalie equipment and test their skills in net by making saves against foam pucks. Fans will also have the opportunity to develop their memory skills as they play 'What's In The Tin?' for a chance to win regular season NHL tickets and Gary Roberts' autographed jerseys.

Visa
Visa Infinite Cardholders will be given Visa NHL merchandise when they show their Visa Infinite Card to the Visa representatives at Visa's on-site tent.

In addition, Visa Infinite Cardholders will have the chance to get Curtis Joseph's autograph at the Visa tent from 5:15 – 6:45 pm.

XM Satellite Radio – North America

XM will create a shoot-out area, give away coupons for XM service and accessories, and register participants for the XM Home Ice Advantage Contest via iPads.

Additional details, including applicable rules, regarding these exciting NHL partner initiatives will be available on-site at the NHL Face-Off event.

Quote of the Day

Right now I'm just happy to be back and get through this season and make sure I do my job. I've never had an issue with having to prove myself again and I'll try to do it again. We'll see where it takes me.

— Defenseman Torey Krug on signing with the Boston Bruins
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