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Stanley Cup Final produces record TV numbers

Thursday, 06.10.2010 / 4:56 PM / News

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Stanley Cup Final produces record TV numbers
NBC's telecast of Game 6 of the 2010 Stanley Cup Final between the Chicago Blackhawks and Philadelphia Flyers was the most-watched and highest-rated NHL game in 36 years.
 
Wednesday night’s game, which saw the Blackhawks defeat the Flyers 4-3 on a goal by Patrick Kane 4:06 into overtime to give Chicago its first Stanley Cup since 1961 and end the NHL’s longest championship drought, was watched by 8.28 million viewers, the most since 1974 (8.29 million viewers, Boston-Philadelphia, Game 3 on NBC). That's 43 percent more than last year’s Game 6 (5.8 million) and 4 percent higher than last year’s Game 7 (8.0 million).
 
Game 6 posted a national household rating of 4.7 and an 8 share, making it the highest-rated NHL game in 36 years (7.6/27, Boston-Philadelphia, Game 6, 1974 on NBC), 38 percent higher than last year’s Game 6 (3.4/6) and 9 percent higher than last year’s Game 7 (4.3/8).

Game 6 peaked at a 6.2/11 from 11-11:20 p.m. ET when Kane scored the game-winner and the Blackhawks celebrated their victory.

NBC televised Games 1 and 2 and Games 5 and 6. Those four games averaged 6.1 million viewers, the best network-TV series average in 13 years (6.4 million, Detroit-Philadelphia, one game on Fox in 1997). Viewership was up 9 percent from last year (5.6 million viewers).

The average-series rating was a 3.4/6, the best on network TV in eight years (2002, 3.6/7, Carolina-Detroit on ABC) and up 10 percent vs. 2009 (3.1/6).

Chicago averaged a 25.2/41 rating for the four games shown on NBC; Philadelphia averaged a 19.6/30.
  
TOP 10 MARKETS FOR GAME 6

1. Chicago 32.8/50
2. Philadelphia 26.8/38
3. Buffalo 13.5/20
4. Pittsburgh 9.7/14
T5. Detroit 6.3/10
T5. Indianapolis 6.3/10
7. Fort Myers 6.1/10
8. Minneapolis 5.9/11
9. Las Vegas 5.7/9
10 Boston 5.1/9

TOP NON-NHL MARKETS FOR GAME 6

1. Indianapolis 6.3
2. Fort Myers 6.1
3. Las Vegas 5.7
4. Milwaukee 5.0
5. Baltimore 4.5
6. Memphis 4.3
7. Seattle 4.1
8. West Palm 4.0
9. Orlando 3.8
T10. San Diego 3.7
T10. Greensboro 3.7

The NHL's digital platforms also continued their tremendous playoff growth during the Final.

Video starts on NHL.com finished up 161 percent over last year for the entire playoffs, while unique visitors to NHL.com were up 17 percent, page views were up 56 percent and mobile page views were up 181 percent. For the Stanley Cup Final, page views were up 88 percent and video starts 225 percent.
Quote of the Day

I remember the first time at Wrigley Field all of us had the long johns, the turtlenecks and the extra equipment because we were afraid of being cold. Halfway through the first period everybody's ripping everything off and we just ended up wearing what we would normally wear for a game at the United Center.

— Chicago Blackhawks forward Patrick Sharp on the 2009 Bridgestone NHL Winter Classic