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Cup Final Game 5 on NBC up 54 percent over last year

Three-game average best in 8 years

Monday, 06.07.2010 / 3:49 PM / 2010 Stanley Cup Final - Blackhawks vs. Flyers

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Cup Final Game 5 on NBC up 54 percent over last year
Stanley Cup Final Game 5 on NBC up 54 percent over last year.
NEW YORK – The overnight rating of a 4.0 and 7 share for last night's Game 5 of the Stanley Cup Final on NBC was up 54 percent over last year's Game 5 (2.6, Detroit-Pittsburgh) and earned the best non-overtime Game 5 rating in eight years (Carolina-Detroit, 4.5, 2002 on ABC). In 2008, Detroit and Pittsburgh played a three-overtime Game 5 that generated a 4.3.

Last night's game peaked at a 4.7/7 from 9:30-10 p.m. ET. Chicago led all markets with a 26.0 rating and 41 share. Philadelphia followed with a 19.7 rating and 28 share. It was the highest rating for each local market so far.

Top 10 Markets
1. Chicago 26.0/41
2. Philadelphia 19.7/28
3. Buffalo 10.6/15
4. Pittsburgh 5.8/9
5. Detroit 4.2/6
6. Las Vegas 3.9/6
7. Minneapolis 3.8/7
8. Fort Myers 3.7/6
9. Milwaukee 3.6/6
T10. Denver 3.3/6
T10. Columbus 3.3/5
T10. West Palm 3.3/5

The three-game overnight rating average on NBC of a 3.6 is the best on network television for the Stanley Cup Final in eight years and a 29 percent increase over last year (2.8).

Wednesday night's Game 3 on VERSUS garnered a 3.1 national HH rating and averaged 3.6 million viewers making VERSUS the most-watched cable network among total viewers, all key demos and among Adults 18-34, 18-49 and 25-54. 

The game was VERSUS' most-watched telecast in network history and was the most-watched Stanley Cup Final game on cable in eight years.

Note: National rating and viewership information for Game 4 on VERSUS is not yet available. 

Through four games, the Final on CBC is averaging 2.83 million viewers, a 54 percent increase over last year (1.84 million).

DIGITAL PLATFORMS SHOW IMPRESSIVE GROWTH

The NHL is engaging and connecting with more fans than ever on its digital platforms and the 2010 Stanley Cup Playoffs has continued that trend. Some highlights:

·    For the first nine days of the Stanley Cup Final, page views are up  83 percent over last year and video starts are up 196 percent
·    For the first 54 days of the playoffs, video starts on NHL.com are up 153 percent over last year
·    Unique visitors to NHL.com are up 29 percent
·    Page views are up 52 percent
·    Mobile page views are up 181 percent
·    April was the most trafficked month in the history of NHL.com in terms of unique visitors surpassing 17 million
·    NHL.com ranked as the number two site in terms of percentage change in unique visitors from March to April according to comScore.

TV MILESTONES IN THE 2010 STANLEY CUP PLAYOFFS

·    NBC Sports' coverage of Game 2 of the Stanley Cup Final earned the best overnight rating (4.1 rating and 7 share) for a Game 2 on record (NHL overnight data prior to 1975 is unavailable)
·    Canada also scored big for Game 1 of the Final with CBC equaling its best Game 1 audience since 1994 (3.16 million).
·    NBC's two-game average overnight rating is a 3.5, the best for the first two games of a Stanley Cup Final in 11 years (3.8 on Fox in 1999, Buffalo vs. Dallas) and up 17 percent over last year (3.0).
·    VERSUS' coverage of the first two rounds of 2010 Stanley Cup Playoffs was the most-watched first two rounds on cable on record with an average of  775,000 viewers for the 54 telecasts (Stanley Cup Playoff cable viewership became available by Nielsen for the 1994 playoffs)
·    NBC and VERSUS have combined for the most-watched first two rounds since 1997 (ABC, ESPN, ESPN2)
·    Game 1 of the Blackhawks-Sharks series on NBC earned an 11.2 rating in Chicago, beating the Cubs, White Sox and Boston-Orlando broadcasts combined
·    On Thursday April 22, the Blackhawks, with 278,000 viewers in Chicago, prevailed over some tough local competition: Bulls (255,000 viewers, playoff game against Cleveland and LeBron James), NFL Draft (138,000) and the Chicago Cubs vs. NY Mets (137,000 viewers)
·    The Flyers Game 7 victory over the Bruins was the most watched Flyers game in Comcast SportsNet history with an 11.7 rating and 345,000 households, topping the previous record set two days earlier.
·    CBC's coverage of Game 7 between the Montreal Canadiens and Pittsburgh Penguins drew an average audience of 4.24 million viewers, ranking as the sixth largest Stanley Cup Playoff audience in CBC history.
·    On French language RDS, the Canadiens-Penguins Game 7 was the most-viewed NHL telecast in the network's history with 2.69 million viewers.
·    The game also scored on FSN Pittsburgh averaging a 26.4 HH rating, the highest-rated game ever on the network. At one point 43 percent of all households in the Pittsburgh DMA were tuned into FSN.
·    There were three major Boston-area sports events televised on May 7 and Game 4 of the Bruins-Flyers series scored the best numbers, earning an 8.3 local Nielsen rating (328,000 viewers) on Versus in the Boston metered market besting the Yankees-Red Sox matchup on NESN, which earned a 6.3 local rating (223,000 viewers) to finish in second, while Game Three of the Cavaliers-Celtics NBA Eastern Conference Semifinals earned a 4.1 local rating (142,000 viewers) on ESPN.
·    TSN's audience of 2.8 million for the Washington-Montreal Game 7 was the highest audience ever recorded for an NHL game on TSN and was the most-watched program on Canadian television Wednesday night in all key demographics.  
·    The Montreal-Washington series ranks as the most-watched playoff series ever on TSN (any round) with an average audience of 1.8 million viewers over seven games.

HIGHLIGHTS FROM THE NHL'S RECORD-BREAKING BUSINESS SUCCESS IN 2009-10

·    Corporate sponsorship was up 20 percent
·    New League partners this season include Geico, Starwood Hotels, Enterprise Rent-A-Car, LG Electronics and Hershey's Canada
·    Ad spending on NHL® media increased by 37 percent over last season
·    NHL.com ad revenue is up 50 percent over last year
·    Revenue from big event platforms, led by the Bridgestone NHL Winter Classic®, are up 22 percent over last season
·    Unique visitors to NHL.com surpassed last year's record by 32 percent
·    NHL Game Center Live™ subscriptions were up 25 percent
·    NHL Network subscribers have increased by 104 percent
·    Sales at SHOP.NHL.com were up 12 percent from last year's record
·    Viewership for NBC's Game of the Week telecasts were up 13 percent
·    Ratings for exclusive telecasts on Versus were up 20 percent
·    NHL Mobile™ reached 1.6 million page views, an increase of 233 percent over last season


Quote of the Day

Your team is going to want to recapture the feeling. What they're going to have to figure out is they're going to have to rewrite the story. Because you're going to rewrite the story doesn't mean you want a different end. It's just that you're going to have to learn that there's different challenges to get there, and if you're going to try and tap the same feeling, it ain't going to happen.

— Los Angeles Kings general manager Dean Lombardi on maintaining their success from last season