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Stanley Cup ratings soaring on VERSUS

Tuesday, 05.18.2010 / 12:36 PM / 2010 Stanley Cup Playoffs - Conference Finals

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Stanley Cup ratings soaring on VERSUS
VERSUS' coverage of the first two rounds of the 2010 Stanley Cup Playoffs was the most-watched first two rounds on cable on record with an average of 775,000 viewers for the 54 telecasts.
VERSUS' coverage of the first two rounds of the 2010 Stanley Cup Playoffs was the most-watched first two rounds on cable on record with an average of 775,000 viewers for the 54 telecasts (Stanley Cup Playoff cable viewership became available by Nielsen for the 1994 playoffs).

The average viewership (1.041 million) for VERSUS' coverage of the Conference Semifinal round also was the highest on record, surpassing all prior playoff seasons dating back to at least 1994.

The 1.0 HH rating and average viewership (1.041 million) for the second round were up 25 percent and 28 percent, respectively, over last year's Conference Semifinal (.8 HH rating and 816,000 viewers). Throughout the duration of the Conference Semifinal, VERSUS ranked as a top 10 cable network in primetime viewership (8-11 p.m.) among Adults 18-49 and 25-54 and was one of the top five most-watched cable networks among Men 18-49 and 25-54.

VERSUS' second-round successes came on the heels of the highest-rated and most-watched Conference Quarterfinal round on cable since 2001 and the most-watched among Men 25-54 on cable since 2000. The first round averaged a .7 HH rating and 595,000 viewers, up 75 percent and 35 percent, respectively, as compared to last year's Conference Quarterfinal (.4 HH rating and 442,000 viewers), and led to VERSUS earning its most-watched April in primetime in network history.

In Canada, TSN's audience (2.1 million viewers) for the Philadelphia Flyers-Boston Bruins historic Game 7 was the highest audience ever recorded for an NHL game on TSN not involving a Canadian team. It was also the most-watched program on Canadian television on Friday in all key advertising demographics. Audience levels peaked at 3.95 million viewers in the third period.

Overall, TSN's coverage of the second round of the 2010 Stanley Cup Playoffs attracted an average audience of 1.1 million viewers, 61 percent higher than the last year (681,000).


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