Swedish hockey in jeopardy says Helber
Unless pro hockey teams in Sweden find new ways to create revenue, the future of Swedish hockey is very much in jeopardy, Linkoping Hockey Club President Mike Helber, a native of Ann Arbor, Mich., told NHL.com.
The lure of the NHL, but more importantly the growth of Russia's KHL has already sapped some of the talent in the Swedish Elite League. If teams in the SEL don't come up with bigger money to pay their players over the next decade, Helber thinks the competition level won't be interesting for Swedish fans anymore.
"Look at how many kids are being drafted (in the NHL); Sweden is obviously a producer of top quality young talent," Helber said. "The problem becomes that due to the fact that Russia is doing what they are doing now really hurts us in Sweden. They are keeping a lot of Russians in Russia and we are losing our best to the NHL and our second tier to the KHL. In the next 10 years time, if we don't find a way to create revenue we're not going to have top quality hockey in Sweden."
Helber believes the solution is to create a European Hockey League that would be comprised of teams from some of the continent's top hockey playing countries such as Sweden, Finland, Russia, Czech Republic, Slovakia, Switzerland and Germany.
"With nine million people living in Sweden, we need to go to a bigger market," Helber said. "We have all built new arenas in the last seven years. With our VIP boxes, our premier seating and the ticket sales we have hit a top end. There is only so much we can get out of the Swedish TV deal with only nine million viewers. There is only so much we can get out of our local sponsors. We need to go to a bigger market."
Helber knows the concept still has many hiccups.
"It's like saying start, 'Let's start a college football league and put together the Pac-10, Big East, Big Ten -- all the teams across the country,' " Helber said. "People don't want to see that. They want to see Michigan vs. Michigan State. They want the rivalries. That is what is stopping us in Sweden right now. They want to see the teams they know and the rivalries that have gone on for years."
Helber is firm in his belief that rivalries aren't enough to sustain a profitable and competitive league, especially since the NHL is establishing a stronger foothold in Sweden and the KHL is growing.
It's time, he says, for Sweden to start thinking bigger.
"My theory if we don't do it our league will get worse and worse and people will wonder what the heck happened?" Helber said. "If we don't keep top quality players in a top quality league our fans will go to see the quality.
"We see that in soccer now," he added. "Fans in Sweden watch the Italian league, the English league. The Swedish league has either young players or washed up players."
-- Dan Rosen
Mike Helber went to Sweden for the hockey and wound up staying for the adventure. Eighteen years later, the former Winnipeg Jets draft pick and current president of the Linkoping Hockey Club isn't sure when, or even if, he'll ever return home.
"My wife, Cecilia, wants to move tomorrow; she wants to come to the United States," Helber, a University of Michigan alumnus who grew up in the college town of Ann Arbor, told NHL.com. "I keep refusing."
Can you blame him?
Helber has developed a life, a family and a career in Linkoping. He's in the eighth year of a job that he admits he would never have landed in the United States after spending 10 seasons as a pro hockey player in Sweden.
Helber has also become an influential voice in Swedish hockey circles and has seen Linkoping HC go from a fourth-division program to one of the top teams in the Swedish Elite League, good enough to play an exhibition game against the
St. Louis Blues.
Linkoping will host the Blues on Sept. 29, St. Louis' final exhibition before starting the regular season in Stockholm against Detroit as part of the Compuware NHL Premiere.
"I really enjoy the Swedish mentality," Helber said. "It's been a great experience and now I'm president of a business that has $23 million budget. That's fun to be a part of."
So how does a Michiganite and U of M grad end up in Linkoping, the fifth largest city in Sweden, leading a multi-million dollar company?
"By total coincidence," Helber said.
Helber was selected in the ninth round of the 1988 Entry Draft by the Jets, but after four seasons playing for
Red Berenson at the University of Michigan, he was asked to go to Fort Wayne, Ind. to play in the East Coast Hockey League.
He wouldn't do it.
"The ECHL today is not what it was 20 years ago," Helber said. "I refused to play there and a friend of mine who played at Michigan had come to Sweden and had a good year. He said, 'Why don't you come here?' He said it was a great place to come."
Helber was looking to get into business school, but everywhere he applied required two years of experience. When he found out that playing two seasons of professional hockey would count toward that experience, Helber crossed the Atlantic, hockey bag and all.
"Two years went by and our team was in the second division, which is four behind the Swedish Elite League," he said. "We did well and moved up to the first division. I stayed."
After completing his fourth season, he was determined to head back to the States to finally attend business school. He got into both the U of M's school as well as the University of Pennsylvania's prestigious Wharton School.
"I heard enough from
Red Berenson that I wasn't a hockey player, to go get a real job," Helber joked.
Giddy as you would expect, Helber was contemplating his options -- Ann Arbor or Philadelphia -- when Linkoping's chairman of the board offered him a contract to stay and the option to go to business school in Sweden at the Linkoping University. So, he decided his journey wasn't over yet.
"Long story short, I was here for an adventure and am now in my 18th year with a wife and three kids," Helber said. "I'm back in Ann Arbor every summer, but I'm Swedish now."
For how long, though, remains up in the air.
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Helber already stated Cecilia, a Swede, is itching to move to the United States and he told NHL.com that he would go if everything fell perfectly into place. He would need a comparable job in the Ann Arbor area so he could live near his family, including his parents and three siblings (two others live outside of the Ann Arbor area).
Working in the Michigan athletic department always has been interesting to Helber, but it's not reality now.
"This is not the time to go to southern Michigan looking for a job," Helber said. "On the other hand, if a Swedish company would start doing business there and want me to go there to do business for them certainly I would love to do it."
Until that door opens, Helber is focused on leading his team into the future. He has been a driving force in Linkoping's ascension to the top of the SEL and there is still much work to be done within the organization and Swedish hockey as a whole.
It's not a bad gig for an American living out his adventure abroad.
"I consider it every year; do we want to do this again?" Helber said when asked if he wants to stay in Sweden. "We discuss it and maybe somebody will come knocking on my door and ask, 'Would you do this for us?' I would have to figure out what would be fun to do. I have a job now that I wouldn't have been given in any other organization."
Contact Dan Rosen at [email protected].