NEW YORK – The National Hockey League will make an announcement regarding important information for all fans interested in the 2010 Bridgestone/NHL Winter Classic® on Monday, Aug. 17 approximately at Noon ET. The announcement will be posted at www.nhl.com/winterclassic.
The NHL's annual outdoor game will return on New Year's Day with the Boston Bruins hosting the Philadelphia Flyers at Fenway Park -- home of the Boston Red Sox -- in the 2010 Bridgestone/NHL Winter Classic®. The Eastern Conference rivals will face-off at 1 p.m., ET in the Classic, which received the SportsBusiness Journal "Sports Event of the Year" award for its inaugural edition in 2008.
Bridgestone brand will return as the title sponsor, showcasing its status as the Official Tire of the NHL® and the National Hockey League Players' Association (NHLPA) to a broadening viewing audience. Last season's 2009 Bridgestone/NHL Winter Classic attracted 5.6 million North American TV viewers and gathered more than 750,000 visitors on NHL.com. The 2009 event at Chicago's Wrigley Field drew 41,818 to the historic ballpark, with demand for tickets exceeding 240,000.