One of the enduring images of the NHL from the 1970s was the Philadelphia Flyers, aka, the Broad Street Bullies, winning a pair of Stanley Cups. And the biggest bully on the block back then was Dave Schultz.

They didn't call him "The Hammer" because he likes carpentry.

Schultz has a 20-goal season to his credit, but he's better remembered for being one of the best fighters the game has ever seen. He ran up four, 300-penalty minute seasons, and in nine seasons with the Flyers, Los Angeles Kings, Pittsburgh Penguins and Buffalo Sabres, he ended his career 34th on the all-time penalty-minute list, with 2,294 penalty minutes in 535 games.

When his playing career ended after 56 games with the AHL's Rochester Americans in 1979-80, he returned to the Philadelphia area where he remained popular and got involved with a number of local businesses. After managing an ice rink for seven years, he wanted to get back into the game and tried his hand at coaching.

"I did coaching for three years in the Eastern League and East Coast league and United League, which I really loved, but by then I had been out of the game too long," Schultz told NHL.com. "As much as I loved coaching, there's a lot of moving around, which is what you have to do if you want to move up."

Schultz, though, was happy staying in an area where he remained a beloved figure. For a time, Schultz owned a limousine company, and he also owned a sports memorabilia store. And he spent seven years as president of the Flyers' alumni association, which is one of the more active groups in the League. His main job now, though, is working in sales for Shannon Transport, a moving company.

"We're an Atlas Van Lines agent," Schultz said. "We're very diversified. We move companies, we can move anything. We do deliveries, you name it. It's good for me because I get to meet a lot of people. I know a lot of people, a lot of contacts, so I generate a lot of business for them."

Schultz also does a lot of charity work, both on his own and as part of the Flyers' alumni association, where he still remains on the board.

His latest venture is launching his own signature wine, through the NHL Alumni Associations' Signature Wine Series. Former teammate Bob Clarke also will be releasing a wine. Schultz's vintage, a 2007 California Chardonnay, is available at retail stores and restaurants around the Philadelphia region, and features a gold-relief photo of Schultz from his playing days. A portion of the sales from each bottle will be donated to Katie's Krusaders to raise funds and awareness of cancer in children.

True to form, Schultz's wine packs a punch.

Contact Adam Kimelman at [email protected].