NHL and NHLPA welcome Energizer as Official Battery

Mississauga, Ontario -- Today, Energizer Canada, the National Hockey League Players' Association and the National Hockey League® have announced an agreement to make Energizer the Official Battery of the NHL and NHLPA in Canada.

The program will encompass activation across television, the NHL.com Network, in-arena branding, national consumer promotions and events marketing.

"We are thrilled to partner with the NHL®/NHLPA™, as they offer the same speed, agility and focus on the consumer and their brands as we do here at Energizer®," said Kent Hatton, Brand Group Director of Energizer Canada Inc.

Energizer is a global-leader in portable power solutions and lighting products; and with its new Ultimate Lithium AA & AAA battery it truly has the 'World's Longest Lasting Battery in High-Tech Devices.' "Energizer has a distinct and measurable advantage in our Lithium Technology. It's like having the 'best player on the ice in your device' advantage," states Hatton.

"Combining the strength of the NHL Shield with the consumer recognition of The Energizer Bunny® and Keep Going® campaigns creates a unique consumer marketing 'power play,'" said Laurel Walzak, the NHL's Director of Business Development. "We look forward to the many opportunities created by aligning all of these strong brands."

"We are excited to begin our partnership with Energizer, a leading company within its industry," said Kevin Lovitt, NHLPA Director of Corporate Sponsorships. "This commitment to the NHL and the NHLPA will provide excellent exposure for our members while strengthening the Energizer brand."

Knowing the incredible power and popularity of hockey in Canada, Energizer sees great fit across its portfolio of household batteries. From its flagship 'Max' Premium Alkaline product, which resonates with young families, to its high-performance 'Ultimate Lithium' that scores big with Tech-Savvy consumers.