NEW YORK / WEST HOLLYWOOD -- The National Hockey League (NHL) and Ticketmaster, a division of Ticketmaster Entertainment, Inc, (NASDAQ: TKTM), today announced the launch of the NHL's first-ever resale ticket service on NHL.com and Ticketmaster.com. This new service enables fans to buy or resell tickets to NHL games through a convenient, fan-friendly, league-endorsed website.
The new program on NHL.com, developed by Ticketmaster, the "Official Resale Ticket Provider of the NHL," will allow for the exchange of tickets for all regular season games, the NHL Winter Classic 2009, the Stanley Cup Playoffs and the Stanley Cup Final. The program provides fans unable to attend a game with a proven channel to sell their tickets to other fans looking to buy or upgrade their seats.
Ticket holders seeking to sell tickets through NHL.com can do so in the dependable and convenient domain of the official ticket exchange. The ticket resale service provides fans the opportunity to find and buy tickets in a fan-friendly and secure environment. It also enables ticket buyers to electronically validate the resold tickets at the time of purchase.
Fans seeking tickets may go to the site to view and purchase tickets offered for games that might be sold out, or to obtain a ticket located in a specific seating section that might not otherwise be available.
This is the latest exchange announced and deployed by Ticketmaster for fans of major sports leagues. In addition to the NHL, Ticketmaster is the official resale partner of both the NFL and the NBA.
"Fresh off the news that the NHL is pacing ahead in attendance, it's apparent that hockey continues to be a hot ticket," said Susan Cohig, NHL senior vice president club services and consulting. "Given that strong demand, we are thrilled to have partnered with a leader in the ticket-selling industry to provide a new option for fans that is a secure and reliable way to buy and resell NHL tickets."
"At Ticketmaster, we're excited to provide NHL fans with the safe and easy way to buy and sell tickets for the regular season through to the Stanley Cup Final," said Eric Korman, president, Ticketmaster. "As the official resale provider to the NHL, Ticketmaster.com and TicketsNow.com, are the fan-friendly platforms that make it happen."
Your team is going to want to recapture the feeling. What they're going to have to figure out is they're going to have to rewrite the story. Because you're going to rewrite the story doesn't mean you want a different end. It's just that you're going to have to learn that there's different challenges to get there, and if you're going to try and tap the same feeling, it ain't going to happen.
— Los Angeles Kings general manager Dean Lombardi on maintaining their success from last season