Daniel Alfredsson models the Senators' "Back in Black" third jersey with the "Sens" wordmark. The Senators debuted their new threads on Saturday, Nov. 22 vs. the New York Rangers. This new third jersey marks the first time the modern-day Senators have featured a wordmark instead of a logo on the chest. Additionally, the home town "Sens" nickname is officially branded for the first time on a Senators' game jersey.
When we started our journey we made a commitment to our fans to be relevant and to see the Chicago Blackhawks become the best professional hockey organization. There are not two finer symbols of that than Jonathan Toews and Patrick Kane. The commitment we have made to these incredible young men is equal to the commitment they have made to our team, our fans, our entire organization and the city of Chicago.
— Chicago Blackhawks owner Rocky Wirtz on signing Jonathan Toews and Patrick Kane to contract extensions