Daniel Alfredsson models the Senators' "Back in Black" third jersey with the "Sens" wordmark. The Senators debuted their new threads on Saturday, Nov. 22 vs. the New York Rangers. This new third jersey marks the first time the modern-day Senators have featured a wordmark instead of a logo on the chest. Additionally, the home town "Sens" nickname is officially branded for the first time on a Senators' game jersey.
Your team is going to want to recapture the feeling. What they're going to have to figure out is they're going to have to rewrite the story. Because you're going to rewrite the story doesn't mean you want a different end. It's just that you're going to have to learn that there's different challenges to get there, and if you're going to try and tap the same feeling, it ain't going to happen.
— Los Angeles Kings general manager Dean Lombardi on maintaining their success from last season