Daniel Alfredsson models the Senators' "Back in Black" third jersey with the "Sens" wordmark. The Senators debuted their new threads on Saturday, Nov. 22 vs. the New York Rangers. This new third jersey marks the first time the modern-day Senators have featured a wordmark instead of a logo on the chest. Additionally, the home town "Sens" nickname is officially branded for the first time on a Senators' game jersey.
They said, 'You're going to love the city. It's smaller than Philadelphia, but you're going to love it. You're going to love the fans. Just watching the playoffs last year, the fans seemed louder there than they did anywhere. I'm really excited about that.
— Forward Scott Hartnell on his upcoming season with the Columbus Blue Jackets