OTTAWA, ON - FEBRUARY 27: Owner Eugene Melnyk (R) of the Ottawa Senators serves a fan a hotdog and a coke for twenty-five cents at a concession stand for a promotion before the start of an NHL game against the Detroit Red Wings at Canadian Tire Centre on February 27, 2014 in Ottawa, Ontario, Canada. (Photo by Jana Chytilova/NHLI via Getty Images)
Not only is it a great idea, but if you don't [start using analytics] you're going to fall behind. You have to be on the cutting edge. It was [Arizona Coyotes assistant general manager] Darcy Regier who said, 'If you didn't invent it, you have to be the second- or third-best copier, because if you're fourth or fifth you've got no chance.'
— Detroit Red Wings coach Mike Babcock on his interest in advanced statistical analysis