WINNIPEG -- Winnipeg Jets coach Claude Noel believes working in the NHL's smallest market will prove to be no hindrance in attracting top-flight talent.
"I think that we've got a good thing going here," Noel said during his season-ending press conference. "For one second, I will not take a backseat to anyone else. This is a great place to play. It's going to be a destination."
Captain Andrew Ladd signed a five-year contract shortly after the club relocated to Winnipeg. The Jets dominate the city's newspapers, radio and television, and Jets apparel is easy to spot across the city of 750,000. The club sold out all 41 home games, a long season-ticket waiting list is in place, and Jets players have been very vocal about the reception and treatment that they have received from the fans and the organization.
Winnipeg's reputation has spread across the NHL as opponents have made their first visits to the city and the cozy 15,004-seat MTS Centre, the League's smallest rink. Players find various locales attractive for an assortment of reasons, but the Winnipeg dressing room believes that the city's all-hockey mentality could prove to be a valuable recruiting tool.
"Guys talk," Ladd said. "We have friends all over the League. Just talking to guys who have played in the building this year, they're impressed with the excitement and electricity in the building. It's fun to be a part of on a consistent basis and know that when you're playing home games that every time you step out onto the ice that is the reaction you're going to get."
Noel compared Winnipeg to football-mad Green Bay, Wisc., a city he visited during his time as coach of the Milwaukee Admirals of the American Hockey League.
"Green Bay wins," Noel said. "What is in Green Bay? I've been to Green Bay, and it's a nice town. For me, Winnipeg is going to be a good place to play. I think players like it. The response that we get from our players is that they love playing here."
Noel also revealed that Hockey Canada has not contacted him about a role at the upcoming 2012 IIHF World Hockey Championship that begins in May. Noel will spend the next few weeks reviewing the season, but he will have something else on his mind.
"I have fly-fishing trout on the brain," Noel said. "It keeps going through my brain. I see the trout just calling my name. I see rivers, and I pull over."