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Westerby's legacy lives in Classic logo

Wednesday, 12.28.2011 / 4:50 PM

By Dan Rosen - NHL.com Senior Writer / Classic Preparations

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Classic Preparations
Westerby's legacy lives in Classic logo
PHILADELPHIA -- Harry Westerby most likely was wearing his gray cardigan sweater with the elongated red-white-and-blue Rangers logo sewn onto the left side as a way of keeping warm.

Little did Westerby, the Rangers' trainer from their first three Stanley Cup championship teams (1928, 1933 and 1940), know that the logo he wore on the left side of that heavy cardigan would serve as the inspiration for the team's logo for the 2012 Bridgestone NHL Winter Classic.

In fact, the Rangers' logo for this season's Winter Classic is, according to NHL Executive V.P. of Marketing Brian Jennings, basically exactly the same as the one Westerby wore on his sweater.

"His wife probably sewed it on the sweater and he wore it out of necessity as a way of keeping warm," Jennings told NHL.com. "This was in the 1920s, and probably no one was thinking about merchandising."

A picture of Westerby wearing the sweater was included in a large batch of photos the Rangers sent to Reebok.

"And the Reebok guys are amazing," Jennings said. "You can page through three or four pages of nothing but shots, it might even be of a practice jersey, and you'd be like, 'Wow, I never realized they had that.' It can be anything, even stuff that you wouldn't think, to be the point of information. I think fans love that stuff."

Jennings added that the fact the logo is already part of Rangers history is important to the overall Winter Classic celebration and the marketing that goes on around it.

"Very few clubs say, 'Make me a fusion jersey, just go and create what you want, and basically disregard whatever our history was,'" Jennings said. "In most instances they want to be able to point back to something and frankly tell a story. The fact that Harry Westerby was the inspiration behind this is a fun story for those that are in the know. Reporters can tell the story about where this came about, and a lot of clubs feel strongly about that."

Follow Dan Rosen on Twitter at: @drosennhl


 
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